Visibility Where It Matters Most!

Many law firms want to know how to leverage digital advertising to maximize their marketing efforts. We can help you with that! Here’s more information on the options we can provide.

Digital Display Geofencing Pre-roll

Digital Display

Have you ever noticed eye-catching banner ads while browsing your favorite websites? That’s digital display advertising in action! These ads use compelling visuals and strategic placements to boost brand awareness, retarget potential clients, and drive engagement.

With broad reach and precise targeting, digital display ads ensure your brand stays top of mind—wherever your audience goes online.

Display advertising is a cost-effective, scalable, and visually engaging way to increase brand awareness, drive conversions, and re-engage potential customers. Digital display advertising is a way to promote a firm’s services online using images, text, video, and audio. It’s usually placed on third-party websites. 

Types of digital display ads:

  • Banner ads: The most common type of display ad

How digital display advertising works

  • Advertisers can use display ads to promote their brand and services
  • Ads can include a call to action that links to a landing page 
  • Display ads can be interactive, allowing users to engage with their service 

Where digital display ads appear 

  • Display ads can appear on websites, videos, and apps
  • Keyword Display – Keyword targeting: Ads are served to users viewing content online that contains relevant keywords in a custom list.

Benefits

  • Can be used for retargeting users who were served streaming ads- helping brands stay top-of-mind with potential clients and drive them to the website.

  • Consistent exposure across websites, news platforms, and apps helps build trust with potential clients.

  • Keeps your law firm top-of-mind when someone needs legal services.
     

  • Lower cost-per-impression (CPM) compared to TV, radio, and print ads.

  • Can be adjusted to any budget, making it a great option for both small and large law firms.

   

Geofencing

Geofencing is all about targeting the right people, in the right place, at the right time!

Geofencing uses location-based technology to deliver ads to potential clients when they enter a specific area—whether it’s near your office, a competitor’s location, or an industry event. It helps law firms target the right people at the right moment, boosting lead generation, brand awareness, and conversion rates while keeping marketing costs efficient.

This hyper-targeted approach increases brand visibility, drives foot traffic, and ensures your message reaches the right audience exactly when it matters most. Smart advertising starts with smart targeting.

  • Geofencing uses virtual boundaries to target customers with ads. It uses GPS, radio frequency identifiers (RFIDs), and beacon technology to create virtual fences around real-world locations. 
  • Geofence impressions: Hyper-target an area with a radius or custom polygon for the most precise location-based targeting.
  • Geo recency retargeting: Retarget devices after they leave the geofence location(s) for up to 30 days.

Benefits

  • Geofencing allows businesses to connect with customers at the right time and place.

  • It can help businesses improve targeting and advertising methods.

  • Reduces wasted ad spend by focusing only on high-intent consumers, thus improving ROI on ad spend.

  • Lower cost-per-impression (CPM) compared to TV, radio, and print ads.

  • Understand which locations drive the most engagement and conversions.

  • Set up “conquesting” campaigns—target people near competitor locations and offer them better service.

  • Influence hiring decisions right before they choose a competitor.

   

Pre-roll

Have you ever watched a short ad before a YouTube video? That’s pre-roll advertising—and it’s a game-changer! These quick, engaging video ads put your brand in front of a targeted audience before they watch their content, ensuring maximum visibility. With high engagement rates and precise targeting, pre-roll ads help expand your reach, build brand awareness, and keep your company top of mind.

Pre-roll ads are usually short (5-30 seconds) and can be skippable or non-skippable depending on the platform and ad format. YouTube Main now accounts for over 11% of all time spent with streaming video. That’s a larger share than all other major streaming publishers including Netflix (8%)! Gen-Z spends more time on YouTube Main than on all other Social Media platforms. Most pre-roll videos are served on mobile devices, making a mobile first strategy even more important. Attention spans are short, meaning advertisers have mere seconds to make an impact. With the right approach, pre-roll ads can drive massive brand awareness and conversions, but poorly executed ones? Instantly skipped.

Benefits

  • High Visibility – Since pre-roll ads appear before the main content, they capture the viewer’s attention when they are most engaged.

  • Better Targeting – Advertisers can use audience demographics, interests, location, and behavior to ensure their ads reach the right viewers.

  • Measurable Results – Advertisers can track key metrics like views, click-through rates (CTR), and conversions, allowing them to optimize campaigns effectively.

  • Cost-Effective – With a pay-per-view model, businesses only pay when their ad is watched or clicked, ensuring better ROI.

  • Brand Recall – Since the ads appear before relevant content, viewers are more likely to remember the brand.

  • Boosts Conversions – Well-crafted pre-roll ads with a strong call-to-action (CTA) can drive traffic, leads, and sales.