With outdoor advertising, you can control exactly where your clients come from. For example, a strategically placed billboard in a highly trafficked area can mean dozens of new clients for your firm. You hit the right person on the right day, and you’ve generated a phone call.
Our attorneys love to use outdoor advertising as a way to establish a presence in the community; to let people know they can trust their name. It also helps to put a friendly face (or faces) with the firm name. Billboards are also a very good supplement to your television advertising and other marketing efforts. Using outdoor ads gives you one more way to reach your target audience and further brand your law firm.
With that said, while an incredibly effective addition to your branding and top-of-mind presence in your market, outdoor advertising isn’t simply a fancy way to say “billboard.” As with everything we do, Network Affiliates’ outdoor strategies are far more creative. Since community engagement is the point and the goal, we’re here to help you get out into the community; we can help you find the crowds, events and thoroughfares where they congregate!